No more Scion! Scion Brand to Transition to Toyota

Scion Brand to Transition to Toyota

TORRANCE, Calif., Feb. 3, 2016―Scion, established as a separate brand in
2003 as a laboratory to explore new products and processes to attract
youth customers, is now transitioning back to the Toyota brand. Scion
achieved its goals of developing unique products and processes, and
bringing in new, younger customers to Toyota. With more than a million
cars sold, 70 percent of Scions were purchased by customers new to
Toyota and 50 percent were under 35 years old.